Qualitative and Quantitive research

When starting Applied media research, we started of by learning about qualitative and quantitive research. We looked at the differences between both qualitative and quantitive research and the positives and negatives of both types.
Qualitative research is a more in depth form of research. When we are trying to find out qualitative information, this is a more detailed source where it involves questionnaires that have room for people to write their own answers rather than just yes/no answers. It also can be focus groups to find out what a group of people think of you are researching. This allows you to take into account different peoples views on things and also gives people a chance to explain why they think in one particular way.
Quantitive research is also a good way of finding out information however it is not as detailed as qualitative research. When researching with quantitive research, it is easier to get a clear answer as you are only asking people yes and no questions. Even though it may appear you are getting a clearer answer, this does not answer the question as to why they are picking those answers and therefore you do not get the full benefit from this type of research.
From using both qualitative and quantitive research, i found that qualitative research you were able to get more specific information where quantitive you where able to find answers quicker however you may not get the best information from them.